DBA Business Advisors

Partner Up While Networking

Written by aarati on January 23, 2010 – 4:18 pm -

There are a couple of fears that keep arising as I discuss networking with people.

1 Is that people do not like to go alone
2 Is that people are uncomfortable with approaching people to “sell” themselves

Firstly, remember that we should be looking to help other people as networkers not selling ourselves and our products/services but I will assume this is already known. I would like to suggest an idea which is both fun and extremely efficient as a “networking tool”.

When attending a networking event, strategically select someone to attend with you.

The “power” in this form of networking is that when you start to “work the room” you are doing it on behalf of your partner. You try to find them business and not yourself. He/She in turn will be doing the same for you.

This reduces the feeling that you are selling (many people are challenged when selling themselves). Instead you are referring, and helping two other people by putting them in touch.

I would suggest that before you enter the event that you set ground rules. For example; how many contacts you would like to meet, how long you will network and ensure that you fully understand each others target market ( ideal client )and definitely each others service/product. You do not want to waste either yours or your partners time by referring the wrong person.

Make sure that your partner is someone whose service/product and professional attributes are worthy of putting your reputation on the line or it could back fire.

Done correctly this is an incredibly effective way to network and lots of fun. Don’t forget to thank each other for what ever is brought and even reward your partner for their efforts whether individual or done as a joint reward.