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Is market intelligence relevant for a small business or small to medium size enterprise (SME)?

SMEs and small businesses are ideally positioned to take advantage of market intelligence. Because of their smaller size, they are better equipped to capitalize on opportunities revealed by competitive intelligence.
Without market intelligence, small businesses are the most vulnerable to unforeseen risks and market shifts. Big players, such as Microsoft and Kodak, have recovered from market intelligence failures simply as the result of their sheer size and strong market position. Small businesses would not likely survive similar scenarios.

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