Understand Digital Marketing & Its importance
In simple terms, digital marketing is nothing but online marketing referring to carrying out promotional activities using the internet and other forms of digital communication media such as social media platforms. Most of us have already witnessed the times of traditional marketing (any type of marketing that isn’t online) which typically consisted of promotional materials that appeared offline only. And how, the marketing sector was influenced by print, radio, television, billboards, periodicals, and events. However, with the advent of the digital age, all of these traditional forms of marketing have fallen by the wayside. Today, companies are all over the internet chasing their audiences whenever they are online, whether they are watching their favourite video on YouTube or simply learning languages on Duolingo.
8 Steps to Set up a Digital Marketing Agency in Dubai
To set up a digital marketing company in Dubai, you are required to acquire a relevant business license. And for that, you need a set of documents to submit along with your trade license application. The licensing authority will be decided by the choice of the jurisdiction you make. For instance, if you are forming a mainland digital marketing company in Dubai, then you need to obtain your digital marketing business license from Dubai DED. On the other hand, if it’s a free zone digital marketing agency in Dubai then the license application will be reviewed by the respective body. Clearly, the first step towards digital marketing agency formation starts with partnering with one of the two jurisdictions – Mainland and Freezone. Then proceed with the next steps that include:
1. Name your digital marketing company appropriately and get it registered in Dubai.
2. Choose the legal form for your digital marketing agency that suits you.
3. Obtain initial approval from the relevant authority.
4. Draft, sign and get the MOA attested duly.
5. Register your digital marketing company in Dubai
6. Rent an office space that checks all the boxes for your digital marketing company in Dubai.
7. Fill out the license application, attach the necessary documents with it and submit it to the appropriate authority, or just contact Adam Global to handle it for you.
8. Pay the application fee and receive your professional license
Once you have the business license with you, you may take post-business setup steps such as opening a corporate bank account in the UAE, processing visas, purchasing business insurance, registering with the Ministry of Labour, and so on.
Our Two Cents
Before starting the company formation process, it is advisable to thoroughly explore the fundamentals of digital marketing. This will also assist you in choosing the commercial ventures you’ll engage in after establishing a digital marketing firm in Dubai. Plus, analysing the audience’s demographics, the industry’s top rivals, upcoming startups, and other factors is essential. When it comes to budgeting, monetization, and business expansion, the knowledge you acquire here can help you make informed decisions.
Wait There’s More
You might want to know the answers to the following FAQs before plunging into the digital marketing sector.
Why Digital Marketing over Traditional Marketing?
It’s not difficult to see why a host of companies are dramatically raising their digital marketing spending. For starters, the number of people who go online every day is increasing at the speed of light worldwide, and thanks to the hustle culture in Dubai they prefer buying stuff that’s visible and that they can study from the comfort of their homes or offices. With the widespread adoption of technology, more people are spending time online than ever before. This has led to a shift in consumer behaviour, with people preferring to shop online and interact with brands through digital channels. As a result, companies are investing more in digital marketing to reach their target audience where they are most active. Overall, Digital Marketing increases global and local reach, costs less and increases consumer engagement. Here are some more reasons why businesses prefer digital marketing to traditional marketing to connect with their existing as well as prospective customers.
- Growing Importance of Digital Channels
- Increased Measurability and Accountability
- Targeted Advertising
- Shift to Online Shopping
- Multiple Strategies
- Effective Targeting
- Easy to Learn and implement
- Lower Cost
- Local Reach
- Global Reach
Here are some of the most common types of digital marketing you can choose from:
- SEO-based content creation
- Search engine marketing
- Social paid ads
- Video marketing
- Forum engagement
- Social media marketing
- Email marketing
- Local search
- Influencer marketing
Why Open a Digital Marketing Agency or Company?
Advertising and marketing are essential to a company’s expansion. Several firms By 2023, the global market for digital advertising will be worth $681.39 billion, or 69% of the total amount spent on media advertisements. Advertising on computers, mobile devices, and smart gadgets that are connected to the internet is referred to here. Media advertisements cover a wide range of topics, such as email marketing, video content, search engine results, and more.
Why Digital Marketing Business Setup in Dubai?
There are myriad reasons why a swarm of people choose Dubai to set up a Digital Marketing agency. Dubai is known for its thriving business environment and has become a hub for technology startups and established tech companies. The government has been actively investing in building the infrastructure and offering various incentives to attract foreign investors. The city also provides a highly skilled workforce and a supportive legal and regulatory framework.
It is not difficult to see why entrepreneurs from the world over are enamoured of Dubai to start a Digital Marketing company in the UAE. Dotted with plenty of sublime economic zones, ultra-modern amenities, and world-class infrastructure, the glittering city of skyscrapers sure casts a magic spell on businesses and individuals equally. No wonder, the economic city of the United Arab Emirates abounds with ex-pats, tourists and business opportunities to boot.
What do Digital Marketing companies in UAE do?
A digital marketing company provides a variety of services that help businesses promote their brand, products or services online. Some of the common services offered by digital marketing companies include:
- Search engine optimization (SEO): Optimizing a website to rank higher on search engine results pages (SERPs) for specific keywords.
- Pay-per-click advertising (PPC): Creating and managing online advertising campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and more.
- Social media marketing (SMM): Creating and managing social media accounts and profiles, and using them to promote a brand and engage with customers.
- Content marketing: Developing and distributing high-quality, valuable content that attracts and engages target audiences.
- Email marketing: Building email lists and creating email campaigns to nurture leads, build brand loyalty, and promote products and services.
- Web design and development: Designing and building websites that are optimized for search engines and user experience.
- Analytics and reporting: Collecting and analyzing data to measure the effectiveness of digital marketing campaigns and strategies, and providing reports to clients.
What trade license is required to start a digital marketing company in Dubai?
Individuals intending to legitimately provide digital marketing services in the UAE need a professional trade license issued by the relevant authority that . They have the option of obtaining this type of license from the mainland or one of the free trade zones.
Why hire Adam Global for Digital marketing company formation in Dubai?
It is essential that we hold fast to the policies while we are embarking on the business setup journey in Dubai or any part of the UAE. Plus, you don’t want anything to go wrong during the course from deciding a business location to choosing the company structure to completing the paperwork involved in the process and anything in between. It is always wise to work with one of the reputed business setup consultants in Dubai such as Adam Global who is au courant with local laws and regulations and hands-on with the UAE company setup procedures. Our business setup advisors in Dubai can help you navigate the complex legal and regulatory requirements for starting your digital marketing company in Dubai. This includes registering your business with the relevant authorities, obtaining necessary licenses and permits, and ensuring compliance with local laws and regulations. Also, setting up a business in Dubai can be a time-consuming process, especially if you are unfamiliar with the local laws and regulations. Our business formation specialist in Dubai can help you streamline the process, saving you time and allowing you to focus on other aspects of your business. What’s more, we can help you avoid costly mistakes, ensure compliance with UAE laws, and help you make informed decisions about your business.
To sum up, serving the industry for the last two decades or so as a one-stop shop for corporate services in the UAE, Adam Global Dubai business advisors have established networks of local contacts, which can be valuable for finding suppliers, partners, and other resources needed for your business. For instance, we can assist you with your digital marketing office fit-out anywhere in the UAE.